Within the framework of his planned meetings with the Ivorian tourism stakeholders, the ATB Chairman Mr. Cuthbert Ncube met yesterday with the National Federation of Hospitality Industry of  Cote D’Ivoire -FNIH-CI in french acronym to discuss and share the vision of ATB about rebranding tourism sector in country.

Being the leading country in the West African Economic and Monetary Union, Cote D’Ivoire alone makes 45% GDP of the said union that is made up of eight countries which highlights the economic power the country represents in the region. 

The meeting was attended by the Chairman of the FNIH-CI, Mr LOLO Diby Cleophas with some of his close collaborators and Mr. Joseph GRAH the ATB new Ambassador in Cote D’Ivoire.

The Chairman of ATB thanked the audience for the warm welcome and presented the vision of the ATB which is to rebrand tourism and rewrite a new history of Africa continent in the face of the world and reposition Africa as the best tourists’ destination in the post COVID-19 pandemic period and also as the mother-land of the humanity.

The purpose of Ncube’s visit to Cote D’Ivoire has been to advocate to all Ivorian tourism stakeholders to join hands and support this golden vision and stand as one to achieve this and most especially to break the boundaries and mindset that keep Africans in complete dependancy to western policies and prevent them to achieve their destiny.

The Chairman of FNIH-CI Mr. LOLO Diby Cleophas strongly expressed his gratitude towards  Mr. Cuthbert Ncube for the sacrifice made to engage in this trip to Cote D’Ivoire despite the risks of the COVID-19 pandemic but also believed it is an opportunity for tourism actors to rethink the tourism sector and rebrand it under the auspices of an organisation like ATB that apparently incarnates a strong leadership especially being led by a prominent former UN World Tourism Organisation officials.

Chairman of FNIH-CI, Mr. LOLO Diby Cleophas with Chairman ATB Mr. Curthbert Ncube

Meanwhile, the meeting highlighted key challenges facing tourism in Africa which are the high cost of flight tickets, lack of direct connecting flights between African countries, undeveloped domestic and medical tourism which could yield big to Governments and finally the lack of coherent and synchronised tourism policies that should govern tourism in Africa. 

ATB Chairman Mr. Ncube however launched an appeal to the National Federation of Hospitality Industry of  Cote D’Ivoire to join the fight alongside ATB for a great victory and the shining of Africa our motherland.

Mr. LOLO Diby Cleophas officially declared the enrolment of his organisation FNIH-CI with ATB and promised to keep in contact with the ATB Ambassador Mr. Joseph GRAH to further develop the relationship and the operational strategy to better promote tourism in line with ATB vision and guidelines.


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