A clarion call has gone to African countries especially in the travel and tourism space to collaborate more so as to create solidity in tourism sector and robust general economies within the African States.


This call was made by Mr. Cuthbert Ncube, the Executive Chairman African Tourism Board while giving his remarks at the Tanzania\Nigeria Tourism Investment and Trade Forum organized by the High Commission of United Republic of Tanzanian in Abuja, Nigeria.


The online forum which took place recently had participants converging across the continent and beyond for both Lagos and Abuja sessions which focused on tourism, investment and trade. It also had presentations, B2B and exhibitions as part of activities during the 2 day event.

In Mr. Ncube’s words, “Your Excellencies, the Ambassadors of Tanzania and Nigeria, Honorable Ministers, distinguished guests, ladies and gentlemen.A very good afternoon, very good morning, very good evening to all of us”.

”we have actually joined this great event as we are heading back to our norms. we first want to appreciate the organisers of Tanzania\Nigeria Tourism, Investment and Trade Forum for affording us this great opportunities to regroup champions within tourism sector”.

”Travel and tourism still remain one of the key growth sector drivers of the continental economy, contributing about 8.98% to the Gross Domestic Product, equivalent to 194.2 billion USD. The growth record placed the continent as the second region in the world with a growth rate of about 5.6% after Asia pacific which is 3.9% global average growth rate”.

”May I then hasten to say that Africa is a continent full of massive beauty and opportunities for tourism investment especially with the implementation of the African Continental Free Trade Area which by the way hasn’t been fully adopted and appreciated by many”.

”We need to realise our wealth, we need to realise or full potential and massive gain across the continent of ours. It is time to promote intra-African investment opportunities with our diversified products and services that are unparalleled”.

”Tonight, when we look at our tourism sector, importantly, the economic growth created by the sector impacts positively on the lives of ordinary people who are simultaneously beneficiaries and co-creators, therefore the world-over has been shown to be a sector where people can simultaneously participate and co-create via economic growth and development”.

He concluded by encouraging Africans to rewrite the history of the continent as being pushed by ATB so as to fast track the developmental agenda within tourism space and the general African economies by taking advantage of the AfCFTA.

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