All arrangements have been concluded for the launch of a brand new non- alcoholic wine from the stable of House of D’licacy- a household name in winery business based in South Africa tomorrow 20th May , 2021.
The event which will kick-start with a leadership roundtable on the theme: ”Unlocking Trade Opportunities Within African Member States” from 08:30 -13: 30 hrs local time will be attended by dignitaries from all walks of life where interesting topical issues will be tabled for robust deliberations but not deviating from the the main theme and import of the event.
The Minister of Tourism, Ms. Mmamoloko Kubayi- Ngubane will deliver the keynote address at the historic launch which will be hosted at the Raddison Blu Hotel in Cape Town.
Also later in the day, dinner to launch the brand will take place between 18: 00- 21: 30 hrs local time with its own theme: ”Black-Tie Gala Dinner” and will be graced by VIPs as esteemed WC Premier, Minister of Western Cape, City of Cape Town mayor, Ambassadors, first Daughters, CEOs, and professionals and host of other dignitaries.
“It’s about time to bridge the gap in the wine industry especially considering Business & Leisure Tourism and Hospitality. I am delighted to have founded such an inclusive brand in the wine sector. I have had too many experiences where I found myself toasting with a tumbler juice or rather pour water in the wine glass during a celebration while others are enjoying the rituals of real wine. When I became conscious of my situation and that I am not the only one, I wondered in my mind if there couldn’t be a non-alcoholic wine product. I am happy that the question has transformed to reality. Consumers can now comfortably enjoy drinking without a limit and not risking neither their lives, nor those of the society around them. We anticipate expanded trading of House of D’Licacy brands throughout the continent and beyond our borders as already indicated by interests and enquiries”. Said Ms. Dimakatso Malwela, Founder of House of D’licacy.
Also, House of D’Licacy Enterprise Development in partnership with Women of Value Southern Africa through its ESD incubator program will implement a non-alcoholic wine transformation programme for women and youth in the industry. The programme will involve many other key stakeholders.
House of D’licacy is a home to a new global normal of SA made non-alcoholic wines, spirits, and gins. It hopes to unveil the eagerly anticipated non –alcoholic products focused on quality, innovation and elegance with a complex taste profile that both women and men, young and old can relate to and enjoy and currently housing over fifteen exclusive brands and anticipating growth as it continues to engage and partner with more wineries.
The wines and gins can go with any style of cuisine and are flexible- meaning they can be consumed unblended, mixed or even paired to enhance the flavour.
These products stand to serve a growing African population of more discerning drinkers seeking alcohol-free beverages that still provide the flavour and social experience of alcoholic beverages. House of D’licacy aims to become a global leader that houses SA’s Non-alcoholic wines brand.
However, culinary traditions infuse non-alcoholic wines and gins with food, creating an environment where families and health-conscious consumers will enjoy fine dining together in style and with a distinct twist.
The brands can be purchased on online through a dedicated and secured platform, also at our Tasting Room / Shop in Krugersdorp, through distributors in the country, at the food retail shops, as a menu feature in high-end restaurants and hotels.