The Chairman of the Eswatini headquartered African Tourism Board Cuthbert Ncube has condemned the act of violence being seen across South Africa and also called for a calm in order for normalcy to return to the touristic South Africa by pointing out that tourism can play a pivotal at economic and investment recovery.

“The African Tourism Board condemns the lawlessness and violence that has swept throughout the Province of KwaZulu-Natal (KZN) in South Africa and had escalated to other areas of the country. Tourism has the potential to be the engine of economic and investment recovery. We, therefore, appeal for calm and restraint from all citizens, and political leader, It’s better to create a dialogue and address the fundamental concerns”.

Looking at the emergence of different strains of covid-19 pandemic that have spread across many African countries wrecking further havoc, he therefore frowned at the unnecessary arsons which scares away investors.

“The resurgence of COVID cases following yet another variant that has grabbed pockets of African countries has delivered another blow to the Travel Industry. Such unnecessary uprisings will not save the stability and reputation of South Africa and the Continent combined. It is only when investors, travelers, businesses have confidence in the systems that the sector will start to recover and flourish again”.

”Let us all restore the ride of our Continent, South Africa, and its Provinces as the number one preferred destination of choice for Tourism, MICE, Investment, and Family getaway destination”. Ncube added.

About African Tourism Board

The African Tourism Board’s mission is for Africa to become one tourism destination of choice in the world. African Tourism Board ambassadors lead the organization throughout the continent. ATB headquarter is in the Kingdom of Eswatini. The African Tourism Board Marketing Corporation is headquartered in the United States of America. More information and membership forms on

By Kazeem Balogun

Kazeem Balogun is the Managing Editor of Kalo Africa News.

One thought on “African Tourism Board Chairman, Cuthbert Ncube Condemns Violence and Calls for a Calm in South Africa”
  1. Much appreciated my Leader for calling our fellow Africans to calm down as this can have undesired consequences in Africa and possibly ground SA forever in junk status. Our brothers & sisters in Diaspora will loose hope to invest in their mother land. This has the potential to hinder Africa free trade & its involvement in global stock market as One Custom Union. Wish that your message reach the unconverted so that they change their ways.

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