African Tourism Board has promised to cement relationship with Zambia in the area of tourism development, aimed at promoting destination Zambia and congratulated Mr. Hakainde S. Hichilema for being the 7th President-Elect of the Republic of Zambia.
“ATB will support and cement the relationship with this giant nation as we reshape and rebrand the continent as a desired destination of choice in Africa and the global Community. We cherish and honour our close relationship with this jewel of Africa within the Tourism framework”, Cuthbert Ncube, ATB Chairman said.
Zambia is the largest producer of Copper in the world and one of the tourist attractions in the sub-region, priding its self with one of the wonders of the world-the Mosi-wa-Tunya.
”Victoria Falls is the World’s greatest blanket of falling waters and significant to the world for its exceptional geological and geomorphological features with breath taking and active land formation processes, an outstanding beauty attributed to the Falls, the spray, the mists and the rainbow”, Ncube added.