The Middle East Tourism Summit, organised by ITIC in partnership with Arabian Travel Market 2021, rounded off the Middle East region’s largest travel and tourism showcase by calling for continued collaboration at government level to support the recovery of the tourism industry in the Middle East. The comments came ahead of ATM Virtual, which takes place 24-26 May.
“Governments must come together. They must work together. There is no sense in any country working on its own anymore,” said Taleb Rifai, Chairman, International Tourism and Investment Conference (ITIC) and former Secretary General UNWTO”.
The summit, which will also take place virtually on 27 May, was held under the theme ‘Invest-Rebuild-Restart the tourism industry in the Middle East’ and attended by high-level decision makers, professionals and investors who discussed the challenges, issues, opportunities, but more importantly the way forward for the tourism industry in the aftermath of the COVID-19 pandemic. The summit also focused on green sustainable investment, underscoring a new vision for responsible tourism recovery.
“Putting sustainability at the heart of the future development of the tourism industry in the Middle East will be crucial to meet the expectations of local and international visitors, who are now more socially aware and informed, than ever before. The industry has undoubtedly made huge strides in this area, with a range of initiatives across the sector positively impacting the environment,” said Danielle Curtis, Exhibition Director ME, Arabian Travel Market.
ATM continues next week with the highly anticipated ATM Virtual event, which takes place from 24 – 26 May. During the three-day showcase, those unable to attend the in-person event this year, will have the opportunity to view sessions recorded from the in-person event, as well as participate in a range of webinars, live conference sessions, roundtables, speed networking events, destination briefings, as well as make new connections in one-to-one meetings.