The African Tourism Board Chairman, Cuthbert Ncube sends his message as he celebrates World Tourism Day 2021 at the organization’s headquarters in the Kingdom of Eswatini with ATB brand Amb. Sandile alongside other prominent personlities including Hon. Moses Vilakati, Minister of Tourism and Environment, Kingdom of Eswatini.

“Africa is now open more than ever before to International tourists arrivals to explore our diversity in terms of culture and great opportunities for investment, as we acknowledge the impact and contribution of tourism towards growth and sustainability in creating jobs.

“We need to have a total inclusion across the globe in levelling the ground which has not been levelled and Africa with its diverse offerings has played a pivotal role in contributing towards the global GDP” .

“Our Communities should benefit in some of the spinoffs thus as we celebrate this day, Africa should be focusing on critical implementation on domestic and community based tourism as the baseline for a sustainable activation of our tourism economies” .

“It’s not enough to be carried away in celebrating this day yet our communities live in poverty, we need to engage in a holistic approach to appreciate the tourism value chain that benefits the custodians of our heritage”.

By Kazeem Balogun

Kazeem Balogun is the Managing Editor of Kalo Africa News.

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