Following the emergency of Covid-19 pandemic which has rendered most businesses non functional, stakeholders in tourism are not yielding to the scourge but synergising to bring back the sector, hence the International Tourism and Investment Conference [ITIC] in partnership with World Travel Market – Africa to organise ITIC/WTM-AFRICA SUMMIT 2021.

“We have the great pleasure to announce you that ITIC has entered into a strategic partnership with WTM Africa to hold a series of 3 conferences in 2021 on Investment, rebuilding and restarting Africa’s sustainable travel and tourism sector in the aftermath of the restraining effects of the worldwide vaccination campaigns against the COVID-19”, Said Ibrahim Ayoub, the Group Chief Executive Officer, International Tourism and Investment Conference.

The event which will come up in different phases will kick – off virtually on the 7th and 8th April 2021 and on the 24th June 2021, a full day Summit while the third one will be part of Africa Travel Week Connect which will be an in-person event from 1 to 3 September 2021 in Cape Town, South Africa.

The organisers thereby invite tourism stakeholders to be part of entire event by registering through


DAY 1 – 7th April 2021
Connecting time: 12:15 CAT
Ministerial Panel: 12:30 -13:30 CAT
Investing in Sustainable Travel and Tourism projects in Africa and restarting the sector in the post Covid-19 era
Moderator: Rajan Datar, BBC
Introduction by Dr Taleb Rifai, Chairman ITIC and former Secretary General UNWTO
• Hon. Moses M Vilakati, Minister of Tourism of Eswatini
• Hon. Dr. Damas D. Ndumbaro, Minister of Natural Resources and Tourism, Tanzania
• Hon. Memunatu Pratt, Minister of Tourism, Sierra Leone
• Hon. Najib Balala, Cabinet Secretary, Ministry of Tourism and Wildlife, Kenya
• Hon Elena Kountoura, Member of European Parliament
• Hon. Sofia Zacharaki, Deputy Minister of Tourism, Greece

DAY 2 – 8th April 2021
–10:45 CAT – Morning Conversations:
• Rajan Datar, Presenter and Broadcaster, BBC
• Dr. Taleb Rifai Chairman of ITIC & Former Secretary-General UNWTO
• Carol Weaving, Managing Director, Reed Exhibitions South Africa.
• Ibrahim Ayoub Group CEO & MD ITIC & Invest Tourism Ltd

10:45 – 11:15 CAT

Economic Outlook
The economic landscape to optimise investment opportunities in the tourism sector in Africa
Rashid Toefy, Deputy Director General, Department of Economic Development & Tourism,
Western Cape Government – in conversation with:
• H.E. Wamkele Mene, Secretary General, African Continental Free Trade Area
Secretariat and Chief Director, Africa Economic Relations, The Department of Trade &
Industry, South Africa

11:15 – 11:45 CAT An enriching dialogue
How vaccination process will contribute to restore trust and a sense of security to restart
the travel and tourism sector
Moderator: Rajan Datar, Presenter & Broadcaster, BBC
• Hon. Siandou Fofana, Minister of Tourism Cote D’Ivoire
• Tom Jones, Senior Partner, Finn Partners
• Prof. David Heymann, Epidemiologist and Professor of Infectious Disease
Epidemiology LSHTM

11:45 – 12:30 CAT Panel Discussion:
The changing landscape of capital raising, investment criteria and risk management to
attract the ‘right’ investor for your project
Moderator: Partner PWC
• KC Li Kwong Wing –Economist and Independent Director Afrexim Bank
• Mobin Rafiq, Chairman Falcon House Properties, UK and Founder and CEO of
Commonwealth Entrepreneurs Club
• Ilse van Schalkwyk, Chief Director for Economic Sector Support, Western Cape,
Provincial Department of Economic Development and Tourism. Western Cape
• Alderman James Vos, Mayoral Committee Member for Economic Opportunities and
Asset Management, City of Cape Town invitation


12:30-13:15 CAT – Panel Discussion
Rebuilding Africa’s travel and tourism sector while enhancing its resilience
Moderator: Prof. Lee Miles, Professor of Crisis and Disaster Management, University of
• Hon. Edmund Bartlett, Minister of Tourism, Jamaica
• Hon. Ronald Chitotela, Minister of Tourism and Arts, Zambia
• Hon. Minister David Maynier, Minister of Economic Development & Opportunities,
Ministry of Finance and Economic Opportunities, Western Cape Government
• Gloria Guevara, President & CEO WTTC
• Taleb Rifai, Chairman ITIC & former Secretary-General, UNWTO


13:15 – 14:00 CAT – Panel Discussion
The critical need of effectively branding and marketing Africa as a single destination
Moderator: Professor Dimitrios Buhalis, Director eTourism Lab & Deputy Director International
Centre for Tourism and Hospitality Research, Bournemouth University Business
• Hon. Najib Balala, Cabinet Secretary, Ministry of Tourism and Wildlife
• Clare Akamanzi, CEO Rwanda Development Board
• Mosekesti Mpeta, Head Light Manufacturing and Tourism at International
Development Corporation
• Cuthbert Ncube, Chairman African Tourism Board
• Marcus Lee, Chairman of SME Business Owners Association in China.

14:00 –14:30 CAT – Investment opportunities
Presentation of Destinations and Tourism Projects in quest of investment
Introduction by Paul Hoskins, Director ITIC Ltd and Invest Tourism Ltd
Projects to be presented:
• Dr. Jean Yves Diamana, Tourism Project in Cote D’Ivoire
• Guillaume Pellerin, CEO Zoobox – Eco-lodges project in Africa
• Frederic Robert CEO Saint Felix – Mauritius
• Sam Dore, Hotel project in Guinee Conakry

14:30 –14:45 CAT – Closing
• Rajan Datar, Presenter & Broadcaster, BBC
• Dr. Taleb Rifai, Chairman ITIC & former Secretary-General UNWTO
• Megan Oberholzer, Portfolio Director: Travel, Tourism & Creative Industries Portfolio
for Reed Exhibitions South Africa.
• ITIC Directors – Gerald Lawless and Paul Hoskins
• Ibrahim Ayoub, Group CEO ITIC

By Kazeem Balogun

Kazeem Balogun is the Managing Editor of Kalo Africa News.

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