Under the auspices of the Ministry of Tourism, Arts and Culture, the Ghana Tourism Authority, the Ghana Tourism Federation (GHATOF) and other tourism industry players will launch a Domestic and Regional Tourism Campaign on Tuesday, 1st June, 2021 at the Labadi Beach Hotel.
The campaign which is designed to accelerate the pace of tourism recovery through a renewed focus on domestic and regional markets will be launched by H.E. Nana Akufo Addo, President of the Republic of Ghana. It will create awareness, boost domestic tourism expenditure and revive culture of travel among Ghanaians. Key industry players including the Tourism Trade Associations, Media, Diplomats, Parliamentarians and several other public figures will be in attendance. The event will be streamed LIVE on the Ghana Tourism Authority Facebook page (@ghanatourismauthority).
The campaign is themed: #EXPERIENCEGHANA #SHAREGHANA.
As part of the campaign, industry stakeholders are offering discounted packages including tours, accommodation, transportation and mouth-watering prizes to enable the public experience all that Ghana has to offer in terms of tourism. Some of the activities earmarked include:
• Travel Share and Win Campaign where people are expected to travel to anywhere in Ghana and share their photos and videos on social media to get a chance to win prizes.
Other activities include:
• Discover, Write and Win
• Taste of Ghana (Gastronomy Fair)
• Meet In Ghana Travel Show
• See Ghana on STC and VIP coaches
The campaign is expected to run for the next 18 months