NAIROBI-
Africa MICE Summit 2026 Unveils Comprehensive Four-Day Programme FeaturingWorld-Class Training, Continental Summit, and Prestigious Awards Gala in Mombasa, Kenya.
The business-events economy is worth over USD 1.3 trillion in direct spending globally , and this October, the conversation around Africa’s place in that economy heads to Mombasa, Kenya.
The 9th edition of the Africa MICE Summit & Awards 2026 will be hosted at the Tembo International Convention Centre in Mombasa, Kenya.
The summit’s wider programme will run from 29th September to 2nd October 2026, with the main Summit taking place from 1st – 2 nd October. Organised by the Africa MICE Hub, the gathering will bring together government leaders, tourism authorities, investors, corporate decision-makers, event procurement professionals and hospitality stakeholders for a high-level continental conversation on the future of Africa’s MICE industry.
This year’s theme,”Building Africa’s MICE Ecosystem for Trade, Investment & Innovation,” delivers an unprecedented combination of professional development, high-level dialogue, business matchmaking, and industry recognition, positioning destination Mombasa as the epicentre of Africa’sbusiness events conversation.
According to the latest reports on MICE, business events generated a significant USD 1.3 trillion indirect spending globally in 2025.
Further, total business sales came in at a colossal USD 3.1 trillion with global GDP contribution at USD 1.8 trillion and 24.2 million jobs supported worldwide.
The Africa MICE Summit will focus on how the continent can capture more value from this global economy by strengthening destinations, developing professional capacity, improving international bidding capability, attracting investment, increasing supplier competitiveness, and creating stronger connections between corporate buyers and the MICE supply chain.
Industry remarks Kezy Mukiri, Founder Africa MICE Hub and Convener, Africa MICE Summit.“Business events are not simply gatherings; they are economic platforms.
The scale of the global opportunity is clear. The Africa MICE Summit & Awards 2026 will create a practical space for African destinations, investors, suppliers, corporate buyers, policymakers, and professionals to convert that opportunity into stronger businesses, jobs, investment, innovation, and international partnerships while recognizing the efforts already in place to advance the industry.
From Training to Transformation
The programme begins with a series of pre-summit development sessions on 29–30 September.The SITE Incentive Planner Master Class, delivered in partnership with the Society for Incentive Travel Excellence (SITE), will focus on “Mastering Incentive Travel in Africa”.
The ICCA Workshop, delivered in partnership with the International Congress and Convention Association (ICCA) on 30 September, will address “Bidding for International Events.’’The Main Summit: Dialogue, Deal-Making, and Destination Development. The programme will feature a high level opening ceremony and ministerial dialogue, a MICE Investors Roundtable, Destination Spotlights, Hosted Buyer Meeting, curated Business-to-Business Meetings through pre-scheduled matchmaking opportunities, International Exhibition and the Future Leaders Innovation Forum.
The summit will adopt the Mombasa Declaration, a collective commitment document intended to outline actionable priorities for strengthening Africa’s MICE ecosystem.
Africa MICE Awards Gala and The summit will culminate on the evening of 2 a red-carpet celebration recognising excellence, business-events industry.
October with the Africa MICE Awards Gala, innovation, and leadership across Africa’s Registration and Media Access Registration is open to trainees, www.africamicesummit.org.delegates, exhibitors, sponsors, partners, and media
About Africa MICE Hub
Africa MICE Hub is the continent’s first integrated digital Business-to-Industry (B2I) platform dedicated to the MICE industry.
The platform connects venues, professionals, and opportunities across Africa’s business events landscape. It serves as a sustainability and innovation hub supporting start-ups and growth-stage businesses within the MICE sector.
The platform’s flagship initiatives include the Africa MICE Summit & Awards. Explore for Africa MICE Hub www.africamicehub.org ABOUT THE AFRICA MICE SUMMITThe Africa MICE Summit & Awards is Africa’spremier platform dedicated to advancing the Meetings, Incentives, Conferences and Exhibitions (MICE) industry as a driver of tourism, trade, investment and economic growth. Founded in 2018 the Summit annually convenes key MICE stakeholders to fostercollaboration, share knowledge and unlock opportunities that strengthen business events ecosystem.
