The inaugural Africa-Europe Tourism Exchange Forum is currently accepting registration from the African delegates till the end of January 2025. Set to make history as it takes place at the prestigious Hive Hotel in Rome, Italy, from 27th to 29th March 2025. This landmark event, themed “Bridging Africa and Europe Through Tourism Exchanges,” seeks to strengthen the tourism ties between Africa and Europe, fostering collaboration and mutual development between the two closest continents.
Organized by Globe Trotters SA Limited and Kalo Africa Media, in partnership with the African Tourism Board (ATB), the forum is poised to bring together key stakeholders, policymakers, industry professionals, and cultural ambassadors from both continents.

A Packed Agenda
The three-day event will feature a variety of activities, including:
- Conferences and Panel Sessions: Thought leaders and experts will discuss strategies for enhancing Africa-Europe tourism collaboration.
- Seminars and B2B Meetings: Opportunities for businesses and stakeholders to network and explore partnerships.
- Exhibitions: Showcasing tourism products and services from both regions.
- Cultural Showcase: A vibrant celebration of African and European cultures.
- Tours, Gala, and Awards Night: Highlighting the best in tourism innovation and excellence.
The forum aims to serve as a platform for exploring opportunities, addressing challenges, and strengthening the cultural and economic bonds between Africa and Europe through tourism.
How to Register
Registration for the African delegation is currently ongoing. Interested participants can secure their spots by visiting the official event website at www.aetef.com.
This milestone event is expected to lay the groundwork for long-term partnerships and sustainable tourism development between the continents, emphasizing the shared vision of cultural exchange and economic growth.
Don’t miss this historic opportunity to be part of the conversation shaping the future of Africa-Europe tourism relations!

